Bubka webinar
The Sustainable Belgian

How important is sustainability to Belgians in the age of the coronavirus?
Before the 2020 health crisis, sustainability had rapidly gained momentum. Then came the lockdown and many climate experts wondered where sustainability would end up on the priority list of Belgian consumers.
Wim Vermeulen, Director Strategy & Sustainability at Bubka and Prof. Dr. Gino Verleye at UGent and the VUB set up a sustainability study based on consumer research during the lockdown (research facilitated by UGent).
All the results of this study are revealed by Wim Vermeulen and Prof. Dr. Gino Verleye in this Bubka webinar.

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Preparation is key